How to Make Your Pages “Sing”
Each web page should have a unique keyword focus (i.e. every page has a “song”)
The higher up in the HTML on the page, the more weight the keyword is given
Have at least 200-250 words per page
Title tag is most important element on the page
Home page is the most important page
Heading tags (H1, H2)
Contextual links
Text links much better than graphic links
Alt tags may be mildly helpful, for images that are links
Meta tags don’t improve rankings
Meta description can influence what’s displayed in the search results
Remember, you’re writing for humans & search engines equally
–You still have to be compelling, interesting (voice/personality), succinct, relevant (WII-FM) and reader focused (“you” vs. “we”)
–Anything you’d be embarrassed to show your customers or a Google rep should not be fed to the search engines!
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