7.1 Ranking Monitor
Any seo optimization specialist is faced with the regular task of checking the positions of his sites in the search engines. You could check these positions manually, but if you have several dozen keywords and 5-7 search engines to monitor, the process becomes a real chore.
The Ranking Monitor module will do everything automatically. You are able to see information on your site ratings for any keywords and in a variety of search engines. You will also see the dynamics and history of your site positions as well as upward and downward trends in your site position for your specified keywords. The same information is also displayed in a visual form.
7.2 Link Popularity Checker
This program will automatically poll all available search engines and create a complete duplicate-free list of inbound links to your resource. For each link, you will see important parameters such as the link text and PageRank of the referring page. If you have studied this article, you will know how important these parameters are. As well as viewing the overall list of inbound links, you can track how the inbound links change over time.
7.3 Site Indexation Tool
This useful tool will show you all pages indexed by a particular search engine. It is a must-have tool for anybody who is creating a new web resource. The PageRank value will be displayed for each indexed page.
7.4 Log Analyzer
All information about your visitors is stored in the log files of your server. The log analyzer module will present this information in convenient and visual reports. Displayed information includes:
- Originating sites
- Keywords used,
- What country they are from
- Much more…
7.5 Page Rank Analyzer
This utility collects a huge amount of competitive information on the list of sites that you specify. For each site it automatically determines parameters such as Google PageRank, the number of inbound links and the presence of each site in the DMOZ and Yahoo directories. It is an ideal tool for analyzing the competition rate of a particular query.
7.6 Keyword Suggestion Tool
This tool gathers relevant keywords for your site and displays their popularity (the number of queries per month). It also estimates the competition rate of a specified keyword phrase.
7.7 HTML Analyzer
This application analyzes the HTML code of a page. It estimates the weight and density of keywords and creates a report on the correct optimization of the site text. It is useful during the creation your own site and is also a great tool for analyzing your competitors' sites. It allows you to analyze both local HTML pages and online projects.
Instead of a conclusion: promoting your site step by step
In this section, I will explain how I use seo in promoting my own sites. It is a kind of systematic summary where I briefly recap the previous sections. Naturally, I use Seo Administrator seo software extensively in my work and so I will show how I use it in this example.
To be able to start working with a site, you have to possess some basic seo knowledge. This can be acquired quite quickly. The information presented in this document is perfectly adequate and I must stress that you do not have to be an optimization guru to achieve results. Once you have this basic knowledge you can then start work, experimenting, getting sites to the top of the search listings and so on. That is where seo software tools are useful.
1. Firstly, we create an approximate list of keywords and check their competition rate. We then evaluate our chances against the competition and select words that are popular enough and have average competition rate. Keywords are selected using the keyword suggestion tool. This is also used to perform a rough check of their competition rate. We use the PageRank Analyzer module to perform a detailed analysis of search results for the most interesting queries and then make our final decision about what keywords to use.
2. Next, we start composing text for our site. I write part of it on my own, but I entrust the most important parts to specialists in technical writing. Actually, I think the quality and attractiveness of the text is the most important attribute of a page. If the textual content is good, it will be easier to get inbound links and visitors.
3. In this step, we start using the HTML Analyzer module to create the necessary keyword density. Each page is optimized for its own keyword phrase.
4. We submit the site to various directories. There are plenty of services to take care of that chore for us. In addition, Seo Administrator will soon have a feature to automate the task.
5. After these initial steps are completed, we wait and check search engine indexation to make sure that various search engines are processing the site.
6. In this step, we can begin to check the positions of the site for our keywords. These positions are not likely to be good at this early stage, but they will give us some useful information to begin fine-tuning seo work.
7. We use the Link Popularity Checker module to track and work on increasing the link popularity.
. 8. We use the Log Analyzer module to analyze the number of visitors and work on increasing it. We also periodically repeat steps 6) - 8).
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